MSM unveils first speaker and content schedule for THE Show

Modern Storage Media released the first look at THE Show’s sessions, speakers and special features ahead of the inaugural Nov. 4-6 event in Atlanta. The schedule adds detail on keynote names, education tracks and networking events as registration opens for prospective attendees.

Why it matters: - THE Show is positioning itself as a major new self-storage industry event by pairing high-profile keynotes with organized education tracks and networking experiences. - The early schedule helps attendees plan around sessions, trade show hours and after-hours events before the Nov. 4-6 gathering in Atlanta.

What happened: - Modern Storage Media released the first look at the content and speaker schedule for THE Show, presented by Janus International. - The inaugural event will take place Nov. 4-6, 2026, in Atlanta. - Registrants and prospective attendees can now explore educational sessions, keynote presentations and special features ahead of the event. - MSM is directing visitors to view THE Show’s current schedule of speakers and events.

The details: - THE Show will feature keynote speakers Chipper Jones, Scott Jennings, Troy Downing and Jefferson Shreve. - Jones is an Atlanta Braves Hall of Famer. - Jennings is a political commentator. - Downing and Shreve are self-storage owners and Congressmen. - MSM organized the education program around four pillars: Operations, Data, Development and Investment. - The content tracks cover management, marketing, insurance, trends, technology and financing. - Travis Morrow, MSM’s CEO, said the newly released schedule lets attendees plan by choosing sessions that match their interests or following a content track throughout the event. - Morrow said educational sessions will not overlap with trade show hours, so attendees can split time between learning and exhibitor interaction. - Signature features include The Manager’s Office for day-to-day facility operators. - The Deal Room, powered by TractIQ, will give owners, developers and brokers a space to present properties and portfolios to buyers and investors. - Top 100 Operators will offer exclusive sessions for leaders of the industry’s largest self-storage portfolios. - Roundtable Sessions will include more than 50 peer-driven discussions on a wide range of industry topics. - After-hours events include The Welcome Dinner at the Georgia Aquarium, with dining catered by Wolfgang Puck. - The Red Carpet Awards Gala will recognize top industry achievements, including Facility of the Year and Manager of the Year.

Between the lines: - MSM is using the early program rollout to build anticipation while giving the market a clearer sense of THE Show’s audience and priorities. - The mix of operators, investors, developers and public figures suggests the event is aiming to be both a business conference and an industry networking destination. - More session announcements in the coming months signal room for MSM to respond to emerging self-storage trends before November.

What’s next: - MSM said additional sessions and topics will be announced in the coming months. - Those updates are expected to reflect emerging trends and timely developments closer to the event. - Attendees can continue using the current schedule to plan around sessions, speakers and special events as the program expands.